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In the hotel business, offering a website only in English means losing clients.
Does your property serve guests for whom English is not their first language? Have you noticed that some of your website traffic comes from a country where English is not the primary language? If the answer is yes, it’s time to consider a bilingual website.
Since you’re reading this article, we’ll assume that you speak and read English. But imagine if this whole website was only written in Greek. Not a great experience, right? You may understand pieces of what we’re trying to show you through visuals, but you wouldn’t get the full experience. And you’d probably leave the site feeling frustrated – and that would be a shame because you’d miss out on the interesting tips!
Well, the same will hold true for your property website. And since hotels and other accommodation providers are a destination for travelers, it seems like a logical next step to create a website that speaks the language of those travel shoppers.
Making your website accessible to everyone just makes sense. Here are 4 ways having a bilingual website can help you drive bookings.
Creating versions of your website in two languages means that you’re automatically expanding the number of people that you can reach with your marketing message.
Create a Spanish version of your website and it’s now a viable travel resource for a Spanish speaking travel shopper who would have previously overlooked it.
Imagine the added value your site will enjoy if it caters to more than only one language for travel shoppers! You can turn lookers into bookers more easily if you’re speaking the right language that will lead them down the path of purchase. Sure, visuals speak for themselves – but that “Book Now” button isn’t as easily translatable is it? With a two-language website, these key features will be ready for the travel shoppers in their own language. The odds of them moving toward booking your property will increase if you make their visit to your website easier and more informative – and this can easily be done, just by adding another language to your website.
As human beings, it’s natural that we feel more comfortable in familiar territory – and language is one of those comfort zones. A travel shopper is going to feel more comfortable and have more trust in a property whose message (and website) they fully understand.
Speaking the language of your guests puts them in a cultural comfort zone and will make them more likely to choose you!
Your property doesn’t cater to only one language, does it? Your website should be no different!
By catering to the needs of different language-speaking demographics, you can separate your property from the competition. You automatically capture the attention of non-English speaking users looking for your services, giving you a competitive edge.
Consider an English-speaking traveler who is looking for a hotel in Chile. Of their 3 favorite options, only one hotel offers an English website – which site do you think would better engage the travel shopper and ultimately be preferred?
Simply put, having your website content available in two languages creates the potential for your site to be picked up by searches in those languages. Now your property is in the running when users search for travel accommodations in other languages.
So, what’s the next step? The good news is that McEnglish services offers website, dashboard and app translations to Spanish.
Get a free translation quote today and start speaking to more travel shoppers!